By Susan Sweeney CA CSP HoF
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Extra info for 101 Ways to Promote Your Web Site
You want to select a number of the most popular search engines for your concentration. You also want to be indexed in topic-specific search engines for your industry. com). You can keep up with what’s happening in the search engines by joining one of the many discussion lists on the topic. com) • Yahoo! 1. Pay-per-click or sponsored listings appear at the top of the search results and along the right hand side of the page, whereas organic listings appear on the left hand side of the page and under the sponsored listings.
Keyword research tools can help meet your current needs, whether you’re looking for a place to start, are plum out of ideas, or simply feel like you’re missing something. com/max for a list of keyword research tools. Fine-Tuning Your Keyword Phrases Now that you have your master keyword list, probably with a few hundred keyword phrases, you have to drill down and figure out which keywords you are going to target for each page of your Web site that you want to optimize. Keep in mind that each page you optimize should lean toward a different set of keywords.
The graphic designer will develop the “look and feel” for your site—the navigation bar, the background, and the separator bars. The graphic designer knows that your online and offline corporate identity should be consistent. Again, you will review and approve the graphic design. Once all this is done, and everything has been reviewed and approved, you are ready for the programming to start. Content Notes Make all of your contact information readily available and easy to find and access. You always want to include your contact information on every page.