Download 501 Killer Marketing Tactics to Increase Sales, Maximize by Tom Feltenstein PDF

Download 501 Killer Marketing Tactics to Increase Sales, Maximize by Tom Feltenstein PDF

By Tom Feltenstein

Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!

A few years again, advertising and marketing super-guru Tom Feltenstein in rewrote the e-book on high-impact advertising that works. Fast-forward to this day and new applied sciences, extra subtle consumers/competitors, and a complete new media panorama have replaced the entire principles. In reaction, Feltenstein has upped his video game, and in , he offers much more sure-fire advertising suggestions and strategies that allow you to outwit, outthink, and outsell the opposite man.

Based on case reviews of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this e-book promises counsel and methods on a number of scorching topics:

  • Planning the Battle--and selecting the best strategies
  • eMarketing, electronic Media/Social Networking
  • Grand Opening/Reopening and vacation trips
  • Four partitions advertising and marketing
  • Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
  • Marketing Measurement

No subject what your funds is, you will salary state-of-the-art advertising and marketing and promotional campaigns that get the note out approximately your corporation, cement the loyalty of your current customers--and win extra new shoppers than you could handle.

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Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF

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Additional resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Example text

They also resent being rushed, even when they aren’t. Being left on hold or made to wait has lost more sales for more businesses than any other single cause. 26 ✹ 501 Killer Marketing Tactics Make sure someone acknowledges customers within moments of their encountering your business. Even, “Hello. How are you? I’ll be with you in just a moment” is better than risking the impression that you don’t care. ’” 16. Ready When They Are? Unless you’re in a mall or some similar selling environment, there are no rules that say that you can be open only the same hours as your competition or the rest of the world.

Study your local press to see what areas most interest the media. If you live in a military town, consider special events for military families that the media outlets might cover. If you have an employee with an unusual story, call the local papers to tip them off, and invite the reporters to come to your store or business for the interview. When the photographer shows up, make sure that you or your employee is sitting in front of a big sign for your business. If your shop manager just won an award for a short story he wrote, it’s potentially news.

It may be true that delivering a bottle of Aunt Hattie’s Maalox and her favorite shampoo is time-consuming for a busy drugstore and, by itself, not profitable. But think about the loyalty you create by doing so. And think about the number of people Aunt Hattie might tell, 48 ✹ 501 Killer Marketing Tactics and about where she will shop for other products she might not have realized you offer. To deliver your products, you can hire unemployed retirees, many of whom would be happy to make a little money, get out and about, meet some of their neighbors, and perform a valuable service.

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