Download Advances in Advertising Research (Vol. V): Extending the by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro PDF

Download Advances in Advertising Research (Vol. V): Extending the by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro PDF

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Advances in advertisements learn are released by way of the ecu advertisements Academy (EAA). This quantity is a compilation of study awarded on the twelfth foreign convention in ads (ICORIA) which used to be held in Zagreb (Croatia) in June 2013. The convention collected one hundred and five prime researchers from 23 international locations lower than the convention subject “To Boldly Go... Extending the limits of Advertising”. The publication offers overseas state of the art study with 23 articles by way of popular students from the global ICORIA network.

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Extra info for Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

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1,pp. 29-59. G. 2001, “Low involvement processing – a new model of brand communication”, Journal of Marketing Communications, Vol. 7, No. 1,pp. 27-33. G. 2012, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising, Wiley-Blackwell, West Sussex. G. C. 2005, “Measuring Emotive Advertising – implications of Low Attention Processing on recall”, Journal of Advertising Research, Vol. 45, No. 2,pp. 269-81. , Melzer, A. &Hardt, O. 2006, “The mere exposure effect is sensitive to color information: Evidence for color effects in a perceptual implicit memory test”, Experimental Psychology, Vol.

And B. Cooil (1994), "Reliability Measures for Qualitative Data: Theory and Implications" in: Journal of Marketing Research, Vol. 31, No. 1, 1-14. ;K. Witte;K. -Y. P. Hubbell and L. Murray-Johnson (2001), "Addressing Cultural Orientations in Fear Appeals: Promoting AIDS-Protective Behaviors among Mexican Immigrant and African American Adolescents and American and Taiwanese College Students" in: Journal of Health Communication: International Perspectives, Vol. 6, No. 4, 335-358. R. S. Findley (2010), "Sensation Seekers as a Healthcare Marketing Metasegment" in: Health Marketing Quarterly, Vol.

1997), "Beyond Pleasure and Pain" in: American Psychologist, Vol. 52, No. 12, 1280-1300. -F. E. Shannon (2005), "Three Approaches to Qualitative Content Analysis " in: Qualitative Health Research, Vol. 15, No. 9, 1277-1288. Jäger, T. and M. Eisend (2013), "Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior" in: Journal of Current Issues & Research in Advertising, Vol. 34, No. 1, 125-134. L. (1967) Effects of fear arousal on attitude change: Recent developments in theory and experimental research.

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