Download Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky PDF

Download Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky PDF

By David Strelecky

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Extra resources for Advertising and Marketing (Ferguson's Careers in Focus)

Example text

The art director oversees and channels the talents of set decorators and designers, model makers, location managers, propmasters, construction coordinators, and special effects people. In addition, art directors work with writers, unit production managers, cinematographers, costume designers, and post-production staff, including editors and employees responsible 40 Careers in Focus: Advertising and Marketing for scoring and titles. The art director is ultimately responsible for all visual aspects of the finished product.

Evening and weekend hours are common, especially during the holiday season, when the retail field is at its busiest. Extra hours may be required to bring records up to date, for example, or to review stock and to become familiar with the store’s overall marketing design for the coming season. Travel may also be a regular part of a buyer’s job, possibly requiring several days away from home each month. Although buyers must sometimes work under pressure, they usually work in pleasant, well-lit environments.

They often work under pressure of a deadline and yet must remain calm and pleasant when dealing with clients and staff. Because they are supervisors, art directors are often called on to resolve problems, not only with projects but with employees as well. Art directors are not entry-level workers. They usually have years of experience working at lower-level jobs in the field before gaining the knowledge needed to supervise projects. Depending on whether they work primarily in publishing or film, art directors have to know how printing presses operate or how film is processed.

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