Download Becoming a Global Audience by Juluri Vamsee PDF

Download Becoming a Global Audience by Juluri Vamsee PDF

By Juluri Vamsee

What does globalization suggest for the tv viewers? Becoming a world Audience examines issues of cultural imperialism in terms of the particular adventure of tv reception in a postcolonial context. the increase of satellite tv for pc tv in India within the context of financial liberalization in 1991 has been marked by means of the localization of world tune tv networks like MTV and Channel V. This e-book argues, despite the fact that, that this ''Indianization'' is not any reason for occasion. utilizing in-depth interviews with Indian song tv audience and theoretical ways drawn from political-economic, cultural, and postcolonial stories, it argues as an alternative that the reception of ''Top Ten'' exhibits and nationalistic track video clips is a part of a profound reordering and appropriation of logic lower than the altering social relatives of globalization.

Show description

Read Online or Download Becoming a Global Audience PDF

Similar journalism books

The Journalists and the July Revolution in France: The Role of the Political Press in the Overthrow of the Bourbon Restoration, 1827–1830

Liberty of the click within the recovery. - Parisian Journals and newshounds within the past due recovery. - Political Journalism within the Fall of the Villèle Ministry, 1827–1828: A Preview of Revolution. - Political Journalism and the Martignac Ministry: The Failure of Conciliation, 1828–1829. - The Political Press and the Parti-Prêtre: The Anticlerical crusade of 1828–1829.

Il giornalista quasi perfetto

Un manuale di sopravvivenza in keeping with ogni giovane cronista. Come si diventa un buon giornalista. Che cosè una notizia. Come scovarla. Come gestire le fonti. Come aprire un articolo. Come si organizza un pezzo. Quali sono i modi di raccontare. Come riportare gli eventi più drammatici. Cosè un articolo di cronaca.

Race and news : critical perspectives

The historical past of yank journalism is marked through tense representations of individuals and groups of colour, from the disgraceful stereotypes of pre-civil rights the United States, to the extra refined myths which are mirrored in regimen insurance through newshounds all around the state. Race and information: serious views goals to envision those journalistic representations of race, and in doing to be able to query even if we live in a post-racial international.

Additional info for Becoming a Global Audience

Example text

Viewing Segments Such microscopic attention may not be methodologically feasible, but needs to be noted all the same, as these are all textual features that are not only pervasive, but also distinctive to a large extent of contemporary television in India—even as these may have been naturalized and routinized by viewers. However, for the purpose of facilitating discussion in a group interview format, four representative segments were selected in this study. The first segment selected for the interviews consisted of excerpts from Juluri: Becoming a Global Audience Juluri v-viii-092 7/21/03 2:38 PM Page 19 page 19 Introduction | 19 the title sequences of three countdown shows.

While radio was certainly more widespread in conveying film music to the masses, as Manuel (1993, p. 40) writes, it was also cautious in turning to film music (the popular Vividh Bharathi was established on All India Radio in 1957 only because radio audiences were tuning into Radio Ceylon for film music), and did not take away from film as the primary context for film songs. Manuel (1993) demonstrates that the cassette revolution unleashed major changes in the Indian music industry, paralleled perhaps only by the impact of music television in recent years.

Its successful run, however, was challenged at this time by the return of MTV. MTV India began broadcasting in 1996, with a focus on defining and capturing an audience that would simultaneously be more “Indian” and young (Rawla & Hussain, 1997). It began to promote Indian pop music videos, as well as celebrity VJs of Indian and Indian/Western backgrounds. At the same time, for nearly one year after its return, MTV India avoided Hindi film music, in spite of its visibly “Indian” look in its promos.

Download PDF sample

Rated 4.14 of 5 – based on 24 votes
Comments are closed.