By Jonathan Gabay
Revealing the hidden procedures in the back of why yes manufacturers command our loyalty and belief, "Brand Psychology" appears at easy methods to increase a favorable model picture via company Social accountability and moral transparency.
Reputation administration authority Jonathan Gabay takes readers on a travel of the company, political and private manufacturers whose figuring out of client psychology has both outfitted or damaged them. He solutions key questions on model and popularity administration, including:
-Why will we belief a few manufacturers greater than others?
-How very important is integrity for a brand's survival?
-How can model self assurance be rebuilt in the course of a crisis?
Using case reports and information from revered neuropsychologists, economists, and IT, advertisements, PR, and leaders, "Brand Psychology "turns thought into sensible methodologies to assist construct significant, hugely revered brands."
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Extra resources for Brand Psychology: Consumer Perceptions, Corporate Reputations
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