Download Brand Psychology: Consumer Perceptions, Corporate by Jonathan Gabay PDF

Download Brand Psychology: Consumer Perceptions, Corporate by Jonathan Gabay PDF

By Jonathan Gabay

Revealing the hidden procedures in the back of why yes manufacturers command our loyalty and belief, "Brand Psychology" appears at easy methods to increase a favorable model picture via company Social accountability and moral transparency.

Reputation administration authority Jonathan Gabay takes readers on a travel of the company, political and private manufacturers whose figuring out of client psychology has both outfitted or damaged them. He solutions key questions on model and popularity administration, including:
-Why will we belief a few manufacturers greater than others?
-How very important is integrity for a brand's survival?
-How can model self assurance be rebuilt in the course of a crisis?

Using case reports and information from revered neuropsychologists, economists, and IT, advertisements, PR, and leaders, "Brand Psychology "turns thought into sensible methodologies to assist construct significant, hugely revered brands."

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Extra resources for Brand Psychology: Consumer Perceptions, Corporate Reputations

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