Download Careers in Advertising & Public Relations: The WetFeet by WetFeet PDF

Download Careers in Advertising & Public Relations: The WetFeet by WetFeet PDF

By WetFeet

For a person attracted to ads or PR, this booklet explains the best way to choose the fitting supplier; the forces and traits at paintings; how new advert and PR campaigns are built; who the top-ranked companies are; what pros like and dislike approximately their jobs; common pay, hours, and workplace tradition; and the way to polish on your interviews.

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Read or Download Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide) PDF

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Additional info for Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide)

Example text

The agency resigned Health Choice, and its only significant outright loss was the $20 million Orville Redenbacher account. Grey operates in some 90 countries around the world. Advertising Agencies 37 GSD&M Advertising 828 W. S. advertising revenue: $100 million Advertising Agencies 1-yr. growth rate: 11 percent Personnel Highlights Number of employees (2002): 565 1-yr. 8 percent Key Facts • Owned by the Omnicom Group. S. Air Force, and Wal-Mart. Overview GSD&M, which is owned by Omnicom Group, was founded in 1971 by six graduates of the University of Texas.

The good news in 2003 was the win of the $280 million KFC account, along with the wins of GlaxoSmithKline’s Valtrex and the Auto Club of Southern California, as well as additional work for clients Hewlett-Packard, Levi’s, and 32 Kraft’s Back to Nature. Losses included JP Morgan Chase retail, and clients including Levi’s, Kraft, Hilton Hotels, and Samsung cut spending. Creative coming out of FCB offices of late has not been noteworthy. Management turnover seems to have slowed, though, and the agency is hoping that some stability along those lines will result in a return to past levels of glory.

Advertising revenue: $100 million Advertising Agencies 1-yr. growth rate: 11 percent Personnel Highlights Number of employees (2002): 565 1-yr. 8 percent Key Facts • Owned by the Omnicom Group. S. Air Force, and Wal-Mart. Overview GSD&M, which is owned by Omnicom Group, was founded in 1971 by six graduates of the University of Texas. S. Olympic Committee, and on-air promotion for CBS Sports. In addition, existing clients MasterCard and Brinker International upped spending. But Kinko’s cut its spending drastically, Dreamworks SKG and Dial also cut spending, and the agency lost its $15 million Shell chemicals account.

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