Download Careers in Marketing by Lila B. Stair PDF

Download Careers in Marketing by Lila B. Stair PDF

By Lila B. Stair

Ideal for college-bound scholars or an individual pondering creating a profession switch

Careers in advertising bargains all of the info occupation seekers have to discover and select a career after which slim it right down to a role that fits them. The publication offers an outline of promoting, outlines task strategies, and indicates the right way to plan and get ready for a career.

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How would they change it to make it better? Demographic, social, and cultural factors of consumers affect how they respond to certain products. Their input at this stage is invaluable to product developers both in improving the product design and identifying the strongest markets for the proposed product. From this research a concept emerges. This product concept then undergoes business analysis. Business analysis. Many products never go beyond the concept stage because, despite their merits, they would not provide the firm with enough profits to justify development costs.

In fact, product managers sometimes use their corporate experience to start their own businesses. Large manufacturers hire only MBAs for entry-level positions in product management—assistant product manager. Opportunities in product management in smaller companies and dot-com companies are available to promising candidates with undergraduate degrees. The largest companies offer formal training programs. Other companies have more informal training. In small companies, training is hands-on. Promotion from assistant to product manager is the usual career track.

Gallagher, Leigh. ” Forbes, January 8, 2001, 210. 6. Blythe, Jim. ” Journal of Product and Brand Management 5 (1999): 415–427. 7. Byrnes, Nanette. ” Business Week, August 28, 2000, 234–238. 8. ” PR Newswire, September 5, 2000. 9. Gupta, Nirmal. ” Business Today, January 7, 2000, 152. 10. Sridhar, R. ” Business Today, January 7, 2000, 150. 11. Byrnes, Nanette. ” Business Week, August 28, 2000, 234. 12. Ward, Scott, et al. ” Harvard Business Review, July-August 1999, 85–95. 13. ” PR Newswire, November 15, 1999.

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