By Jean-Noël Kapferer
Kapferer on luxurious addresses the number 1 problem of all significant luxurious manufacturers today:
How can those manufacturers pursue their progress but stay luxurious? How do you reconcile progress and rarity?
Kapferer on luxurious bargains a variety of the latest and insightful articles and unique essays at the luxurious development problem from Jean-Noël Kapferer, a world-renowned luxurious analyst and co-author of the reference publication the luxurious Strategy.
Each bankruptcy addresses a selected factor in relation to the luxurious development problem akin to maintaining the 'luxury dream', adapting the web to luxurious calls for, re-widening the distance with top rate brands' festival, dealing with the call for of the chinese language consumers, the significance of non-delocalization, emerging sustainable caliber and experiential criteria, constructing genuine luxurious companies and handling luxurious manufacturers inside of teams with no diluting their fairness and more.
As such, Kapferer on luxurious is the best and well timed source for luxurious executives, conversation managers, luxurious observers and complicated scholars prepared to deepen their figuring out of this significant luxurious problem.