Download Clear and to the Point: 8 Psychological Principles for by Stephen M. Kosslyn PDF

Download Clear and to the Point: 8 Psychological Principles for by Stephen M. Kosslyn PDF

By Stephen M. Kosslyn

Real or fake? such a lot PowerPoint displays are: ·compelling ·illuminating ·informative ·clear and to the purpose solution: fake Make a metamorphosis following the foundations of Stephen Kosslyn: ·a international authority at the visible mind ·a transparent and fascinating author Making PowerPoint displays which are transparent, compelling, memorable, or even stress-free isn't really an imprecise artwork. during this ebook, Stephen Kosslyn, a popular cognitive neuroscientist, offers 8 basic ideas for developing a presentation that takes good thing about the knowledge glossy technological know-how has came across approximately belief, reminiscence, and cognition. utilizing 1000's of pictures and pattern slides, he exhibits the typical error many of us make and the easy how you can repair them. for instance, by no means use underlining to stress a word--the line will bring to an end the ground of letters that experience descending traces (such as p and g), which interferes with the brain's skill to acknowledge textual content. different guidance comprise why you need to kingdom your end initially of a presentation, while to take advantage of a line graph as opposed to a bar graph, and the way to exploit colour thoroughly. via following Kosslyn's ideas, an individual can be capable of produce a presentation that works!

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Additional info for Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

Example text

So, give the audience time to digest what you’ve said. You can do this in two ways: ● ● 8. Break up the information with a cartoon, joke, or demonstration. But if you use a joke, be careful: First, as the vampire bats showed you in Chapter 1, the joke must relate to the topic of your presentation. Second, avoid jokes about politics, race, or religion (your mother probably told you this, and she was right). Avoid making fun of your audience. Lawyer jokes are almost always safe— unless, of course, you are speaking to lawyers.

The audience will tend to look where you look, so they will be looking at the back of your computer, rather than at the screen. The audience might also feel that you are ignoring them. 2. By not sharing the information you are using to give the presentation, you may be saving the best stuff for yourself. Let the audience use your prompts to help them organize and remember what you show and tell. 6. Use the full range of communication options. Some types of material or topics do not lend themselves well to bulleted lists or even graphics and videoclips.

One of the worst fates a speaker can suffer is when the question period at the end is met with dead silence; we all know that this does not show that the audience was bowled over and is now utterly convinced. I gave a presentation this year that was followed by an openended question period; after an hour and 10 minutes, the moderator cut it off. I considered this vigorous discussion a sign that the presentation was a resounding success: Questions mean that you engaged the audience enough that they thought about the material and want feedback regarding connections they’ve made or want more information.

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