Commonsense Direct Marketing

(Kogan web page) a pragmatic and humorously written consultant to the intricacies of direct advertising, for revenues and advertising and marketing managers, ads executives, and advertising scholars. exhibits how you can place items successfully, what to promote, tips on how to opt for an service provider, and the way to procure and retain buyers. Softcover.

The Easy Step by Step Guide to Writing Advertising Copy

A accomplished advisor to writing ads replica, this article presents how one can determine the objective viewers; the way to write ads, brochures, flyers and junk mail; and the way to examine that the replica is operating as soon as written.

Copy chasers on creating business-to-business ads

Create advertisements that amaze, allure, amuse, and promote. Ten award-winning advertisements are scrutinized by means of "The reproduction Chasers", a panel of specialists whose cogent analyses were the best-read function of commercial advertising journal for over 50 years. you will see how every one advert illustrates one of many 10 "golden ideas" of compelling business-to-business reproduction.

Werbung mit Musik: Theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung

Das Buch gibt einen umfassenden Überblick über den Einsatz, die Gestaltung und vorliegende Forschungsbefunde von Musik in der Hörfunk- und Fernsehwerbung. Im Vordergrund der Betrachtung stehen dabei die kommunikativen Möglichkeiten von Hintergrundmusik zur Marken-Positionierung weitgehend homogener Konsumgüter bei schwach involvierten Konsumenten.