Download Engagement Marketing: How Small Business Wins in a Socially by Gail F. Goodman PDF

Download Engagement Marketing: How Small Business Wins in a Socially by Gail F. Goodman PDF

By Gail F. Goodman

A definitive consultant to transforming into what you are promoting via "Engagement Marketing"

As a small enterprise proprietor, you may have continuously depended on word-of-mouth referrals to develop your small business. due to social media—and its nimble associate, cellular technology—it's now more uncomplicated than ever to show consumers and consumers into engaged lovers who unfold the observe approximately what you are promoting throughout various on-line systems. and that is what Engagement Marketing is all approximately. Written for an individual who owns or manages a small enterprise or non-profit, this booklet is full of sensible, hands-on suggestion in accordance with the author's adventure of operating with hundreds of thousands of small companies for over a decade.

You'll methods to allure new prospects—as good as tips on how to elevate repeat sales—using your latest clients and social networks.

  • Learn find out how to create shopper reports that bring up optimistic shopper studies and endorsements
  • Get functional recommendation on tips to attract humans to affix your social networks and run engagement campaigns that elevate visibility—and endorsements—for your business
  • Understand why engagement is so important—and how one can use it to show passionate fanatics on your social networks into tomorrow's new business
  • Author Gail Goodman is CEO of continuous touch, America's major e-mail and social media advertising corporation for small businesses

Engagement Marketing might help you're making an even bigger identify on your corporation, construct your community, and achieve your goals.

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Extra info for Engagement Marketing: How Small Business Wins in a Socially Connected World

Example text

But you can’t keep that great experience alive, if you have no way to stay in touch! You need to make a connection while the experience is fresh in their minds. To this end, you must persuade the customer to agree or “opt in” to staying connected. 4, you must learn how to connect with your customers through a variety of media including social networks, e-mail, mobile (SMS or texting), events and, yes, even direct mail. Once you decide how you want to connect, you have to entice your customers to make the connection (often called opt in).

If all your audience does is listen to you, then you’re not fully engaging them. The goal is to drive participation, whether online or off, and social media is particularly well suited to encouraging online engagement. Facebook, Twitter, LinkedIn, Google+, YouTube, and a company blog provide you with the ability to create a destination for viewer interaction and establish a shared interest community. E-mail marketing is a great way to pull people back to your social networks. ). Chapter 4 outlines the basic types of content that engage people and explains how you can use content to drive active participation.

Not everyone will want to stay in touch, and that is okay. What we’ve learned at our small business seminars is this: Roughly one-third of people are passionate joiners of e-mail lists and social networks and readily engage with companies and brands. indd 39 23/03/12 1:59 PM 40 Rev Up Your Engagement Marketing Engine versus participate. The final third have a “no way in hell” attitude. They don’t want to interact with businesses, they’re not tech savvy, or they’re not online. The key is not to let the potential “no” deter you from asking and to accept any “no” with a smile.

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