By Lucy Tobin
Small enterprise ebook Award Winner 2013, Small enterprise e-book Awards
The secrets and techniques of the UK's greatest on-line marketers revealed
Thinking of beginning a enterprise? have already got a company on-line and searching to take it to the following point? the glorious world-wide-web has made making a start-up that a lot more straightforward. hundreds of thousands of individuals are in the market reaping the rewards the internet can convey. in order to subscribe to them, you've gotten come to definitely the right place.
Profiling cutting-edge premiere net marketers, Lucy Tobin - who meets profitable company founders a week writing an firm column for The night Standard – takes us via their start-up tales and maps out precisely what is made them such a success. You’ll pay attention first hand from the brilliant sparks in the back of a few of the UK's best on-line companies. With interviews, functional suggestion and insights, you are going to learn the way they did it, what they suggest, and the way you are able to do it too.
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Extra resources for Entrepreneur: How to Start an Online Business
Days – and nights – were spent juggling site design, working on the maths at the backend, and speaking to estate agencies. Chesterman invited agents to list properties for free for a limited trial; later, they either had to pay fixed monthly subscriptions to advertise their listings, or pay per lead. Zoopla launched in January 2008, with some paid advertising on Google, plus word-of-mouth referrals and PR. ‘We tapped 50 ZOOPLA into a national obsession with property values and the nosey aspect of being able to see the values and sold prices paid for every home – yours or anyone else’s’, says Chesterman.
4 million for Moonpig, diluting his own stake in the process. His biggest backers were on his board. ‘Never have an advisor on board who’s not an investor’, the entrepreneur warns. ‘If they’ve stuck their own money into the company, they’ll be there at every board meeting with advice and ideas. ’ With more investment, Jenkins was forced to think about Moonpig’s structure. ‘It’s very hard to take money from investors and not have some kind of exit in mind’, he says. ’ Jenkins had 27 ENTREPRENEUR received ‘lots’ of bid approaches whilst running the company and, in 2010, began talking to some of them.
Huby liked the idea behind JustGiving and quit her job. With Kharas’s business background, and Huby’s marketing knowledge, the duo set up a small office in Soho. At the start, JustGiving outsourced its commerce platform to a technology firm called Quantiv. ‘In the long run, however, I think it’s really important to bring people in-house – that’s what we did – as you need to work more closely with the people doing your development, and ensure they have a clear line of sight to your customers’, Kharas explains.