By Kaitlynn Mendes (auth.)
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Extra info for Feminism in the News: Representations of the Women’s Movement since the 1960s
59). Additionally, the fact that these people and organizations have power renders them newsworthy alone, assigning them legitimacy needed to comment on a vast array of events and issues (Hall et al. 1978). If such theories are true, then the disproportionate use of male sources leaves little room for the inclusion of other voices, notably women, minorities and others who seek to challenge the status quo (Manning 2001; Rhode 2001; Ross 2007, p. 454). Rather than accepting this, scholars claim that the sociology of journalism needs to be re-evaluated through a feminist lens, examining how men and women of differing ethnicities and classes negotiate their roles in a white, masculine news culture (Rhode 2001, pp.
95), limiting its ability to connect with other groups, organizing large events and attract media attention. These factors ensured that women’s liberation was not predominantly featured on UK newsstands (1983, p. 103), although there was an incredible amount of feminist publishing taking place in alternative publications, from newspapers to journals to books. While movement members struggle to put forward their preferred frames, journalists must keep in mind an assumed audience, and tend to place stories in familiar frames that maintain a ‘common-sense’ stock of knowledge (Hall et al.
Initial feminist analyses of advertisements have tended to examine women’s sex roles, and document countless images of submissive wives and mothers, Contextualizing the Issues 21 located within domestic settings (Goffman 1979). Others examined power imbalances between men and women, demonstrating how advertisements depicted a parent-child relationship between them, where women symbolized the child, had less power and were shown as smaller than men and more submissive (Goffman 1979). One early study, conducted by Belkaoui and Belkaoui (1976), tested whether feminist complaints about women’s stereotyped roles in advertisements were true.