By Bob Coates
Choked with instructive photos and insightful tricks, this e-book is vital for photographers who are looking to increase their wedding-album revenues. up to date with the most recent types, this show off of 15 best marriage ceremony photographers' paintings and enterprise practices provides perception into each one artist's artistic method, purchaser provider talents, and album layout. details on album kinds and uncomplicated layout rules is accompanied through assistance for advertising albums, together with making a outstanding pattern album, expertly getting ready the photographs for presentation after the rite, and discussing the significance of the album as a souvenir to be loved for a life-time. Savvy photographers will how to flip an album buy right into a multiple-album sale, the right way to upload on ? los angeles carte pictures, and the way to make networking and referrals generate extra enterprise.
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Extra resources for Photographer's Guide to Wedding Album Design and Sales, Second Edition
Our policy is that everything, to be in high demand by today’s exacting brides. absolutely everything, must be paid for in advance. If it Once he switched to producing bound albums from isn’t paid for, it isn’t reserved. We even give little incen- digital images, however, Michael realized that he was be- tives to pay early, but anything we give away is designed ginning to live his life in front of the computer, again! to help the studio. ” nights in my darkroom developing fiber-based black & white prints,” says Michael.
This draws on the idea that also more apt to cooperate on the day of the wedding. photographers will someday be shooting with the same This leads to better images, which leads to better sales. gear as videographers as the resolution of video cameras The engagement session also gives him a point of ref- continues to increase. erence when designing a timeline for the wedding day. “We talk about the importance of being on time. If the Sales and Marketing Ken starts selling his wedding albums as soon as he meets the couple.
Most couples have no idea what Final Thoughts their final book can look like. That comes back to us What specific advice does Ken have for photographers? being artists, and at the same time wearing another hat— “Show big! You need samples you’re proud of, that are that of salesman. When clients come in with a structured complete, tell a story, aren’t redundant, and are tasteful. number of photographs, they very often leave out some Large, well-made sample albums are the basis of your important storytelling pictures or really nice pictorials or sales.