By John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak
This ebook is the tale of ways 4 busy executives, from diverse backgrounds and assorted views, have been shocked to discover themselves converging at the concept of narrative as an awfully useful lens for figuring out and coping with firms within the twenty-first century. the concept that narrative and storytelling will be so robust a device on the earth of corporations used to be at first counter-intuitive. yet of their personal phrases, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they got here to determine the ability of narrative and storytelling of their personal adventure engaged on wisdom administration, swap administration, and innovation thoughts in businesses resembling Xerox, the realm financial institution, and IBM. Storytelling in agencies lays out for the 1st time why narrative and storytelling will be a part of the mainstream of organizational and administration pondering. this example has no longer been made sooner than. The tone of the e-book can be detailed. The engagingly own and idiosyncratic tone comes from a suite of shows made at a Smithsonian symposium on storytelling in April 2001. studying it really is as stimulating as spending a night with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and someday profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly textual content. Interviews will the entire authors performed in 2004 upload a brand new size to the cloth, permitting the authors to mirror on their principles and make clear issues or spotlight rules which can have replaced or deepened over the years. * Brings jointly famous notion leaders at the value of narrative and storytelling for organizational luck * The book's effortless to learn, attractive kind of storytelling makes you're feeling a part of the dialog * simply publication that incorporates own tales and views from Larry Prusak and John Seely Brown
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Additional info for Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management
They’re going to tell stories. They’re going to try to help dig the firm out of whatever problems it’s gotten into. They’ll try to come up with local solutions. To help their offices as best they can. To help their branch. To help their division. The very worst thing you could tell people is not to talk to their fellow workers when there are grave problems like that. And what we’re really talking about here is a different mental model of how an organization works. I’m talking about a non-mechanistic non-rationalist model, a model that is organic and self-adjusting, where people talk to each other and things are not as crisp, or as clear, or as rational, or as scientific as they appear in the mechanistic models.
20 Storytelling in Organizations Is talk about the work useful? ’’ It’s one of the dumbest things ever said in American business. And there’s a lot of competition for that title. There are very low barriers to entry. And there’s a former CEO of IBM, John Akers. When IBM was in deep distress, really in trouble, he went up to Canada and spoke. He blamed the workers for hanging around the water coolers instead of focusing on their jobs. That was about the worst thing he could have said. First, it was immoral for someone taking that sort of salary to be blaming the workers for the problems of the firm.
8 He said that the strongest impulse in many organizations is to make sense of the organization and the environment. It’s not the total truth, but it’s a big piece of it. People want to make sense of their own organizations. So these are stories about the organization. Not about the work, but about the organization that you work in. You know the subjects. ’’ I find this myself. I’m an executive in IBM at a senior level, and yet I have to read the newspapers to find out what goes on in IBM. No one tells me.